These are pre-filled forms that allow LinkedIn members to send you accurate information about themselves in just a couple of clicks, significantly lowering the barrier to engagement. You can complement your LinkedIn advertising, in any form, with Lead Gen Forms.
It works on a pay-per-click model, so you only pay when someone actually clicks your link and therefore gets visibility of your content.Īgain, there are many tools available to help you narrow down your visibility to your target audience, so you are communicating with genuine leads rather than spamming the population of LinkedIn. LinkedIn provides recommendations to users about content they might find interesting on the side rail or inline, and display ads put your content here. There are also built-in tools for A/B testing, so you can try multiple messaging variations and see what works best. The design is optimized so that your call to action button is always visible to the recipient, no matter what device they’re using. The LinkedIn algorithm will only send your message to active LinkedIn members, so you don’t have to worry about wasting any of your quota on people who never look at their inboxes.
These messages arrive directly in the inboxes of your target audience so that you can send personalized messages to a highly targeted group of recipients.Īgain, you can specify the characteristics of who you would like to target with this campaign. When promoting the post, you can specify characteristics of the audience you would like to reach so that you can get your content not only in front of more eyes but the right eyes too. Sponsoring content on LinkedIn allows for your content to be seen beyond your network. Learn more about the types of LinkedIn content types here. Sponsored content can take the form of any content you would normally post on LinkedIn, which shows up in the feeds of your connections.
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